Roar New England is coming to the Springfield Motorcycle Show. Roar New England is the local dealership for Roar Motorcycles. Roar is an inovative business created by Kathleen Steele Tolleson of Daytona Beach, Florida.  Kathleen's idea was to create a motorcycle business that caters strictly to female riders. 

"I want to be the Martha Stewart of the motorcycle industry," Tolleson said in an interview during Bike Week last March.

One of 11 finalist in Martha Stewart's 2008 Dreamers into Doers Award, Kathleen's business idea was not only creative and incredibly well accepted by the public, but also, it has turned into very successful business that provides much needed services to women riders.

At ROAR, the mission is to make women happy by designing and customizing motorcycles that fit female riders properly, making the bike not only beautiful and unique, but more comfortable and safer to ride.

Stop by the Roar New England Booth at the Springfield Motorcycle Show and find out more about Roar and all the great services they offer for women riders.

Find out more about Roar New England

Check out the main Roar Website

Visit Martha Stewart's site to see the 11 finalists of the 2008 Dreamers into Doers Award.